Luxury delivery service Providoor reopens in Australia
A failed luxury food delivery service is relaunching with the support of several Australian celebrity chefs after collapsing earlier this year with $6.3million of debt. Luxury delivery service Providoor, a failed luxury food delivery service in Australia, is relaunching with the support of celebrity chefs Shane Delia and Sam Benjamin, owner of the Rolling Stone Australia and Brag Media, who have taken over the business. The company, which collapsed earlier this year owing $6.3million, will now offer ready-to-eat meals and frozen options in Sydney, Melbourne, and Brisbane from 5pm on Monday. The service will supply meal kits and frozen meals created by famous Australian chefs, not cooked by them. The menu highlights include a lasagne by Silvia Colloca, a mushroom burger from Matt Preston, a white-chocolate cheesecake by Anna Polyviou, and a lasagna by Silva Colloca. Delia started Provid Moor in 2020 as a way for foodies to enjoy fine dining during the Covid lockdowns. However, some loyal fans were stiffed $4.4million after it suddenly closed six months ago, leaving unused gift vouchers in limbo. During its first stint, the unique company sold over 1 million meals.
Được phát hành : 2 năm trước qua Ashley Nickel trong Entertainment
A failed luxury food delivery service is relaunching with the support of several Australian celebrity chefs after collapsing earlier this year owing $6.3million.
Providoor will offer ready-to-eat meals as well as frozen options in Sydney, Melbourne and Brisbane from 5pm on Monday.
Celebrity chef Shane Delia started Providoor in 2020 as a way for foodies to enjoy fine dining during the Covid lockdowns.
Customers were able to order meal kits designed by some of Australia's top restaurants which they could prepare and enjoy at home.
However, some of the company's loyal fans were stiffed $4.4million after it suddenly closed six months ago in April, leaving unused gift vouchers in limbo.
This time around, Providoor will supply meal kits and frozen meals created, but not cooked, by famous Australian chefs, Good Food reports.
Some menu highlights include a lasagne by Silvia Colloca, a mushroom burger from Matt Preston and a white-chocolate cheesecake by Anna Polyviou.
The Providoor Frozen service will deliver frozen meal kits in Sydney, Melbourne and Brisbane.
Meal orders will arrive the next day in Sydney if customers order before midday while Brisbane and Melbourne customers face a three-day lead time.
Hot ready meals by Providoor Local will only be available in Sydney to begin with and can be ordered through Providoor or Uber Eats.
Founder Shane Delia described Providoor's closure in April as a 'very sad day' but said he was 'proud of Providoor and what it has achieved'.
During its first stint, the unique company sold more than 1 million meals.
Long-time Providoor customer, Sam Benjamin - owner of the Rolling Stone Australia and Brag Media - is the new owner of the business.
He hopes the service's 'more approachable' price point will spark the interest of new customers.
'For frozen, the most expensive [item] is probably $40, and it will feed two,' he said.
Providoor was far from the only delivery service to take a hit following the end of Covid lockdowns.
Deliveroo Australia entered administration last year, claiming the delivery market had become too crowded and competitive for it to return a profit.
Other post-Covid victims included Delivr - a Victorian service which had 200 drivers at its peak and CoLab - which offered ready meals from over 150 restaurants.
Grocery service Milkrun - which offered to deliver groceries in 10 minutes - also shut up shop before it was bought out by Woolworths.
Chủ đề: Australia